How we build

Open standards — a platform you can leave

Standard x86, open hypervisors, storage with published formats and a published API, configuration you can read. Leaving is possible, so staying is a choice. The argument, the trades it carries, and what we do so the option stays open.

The argument

A platform you can leave is a platform you can negotiate with

Most infrastructure decisions are made once and lived with for five to seven years. The question that matters at signature is not which platform is best today — it is what your position looks like in year four, when the renewal quote arrives and the alternative is a migration you have not budgeted for.

Open standards are how that position stays yours. Standard x86 servers, open hypervisors, storage whose on-disk formats and APIs are published, and configuration that is text rather than an appliance's internal state. None of it is exotic, and all of it means the same thing: leaving is possible, so staying is a choice.

This is not an argument that the global OEMs build bad machines. They build very good ones. It is an argument that a large part of what you pay them for is not the machine — it is the design decisions around it that make the next purchase, the next drive and the next renewal theirs as well. That is a commercial model, not an engineering one, and it is worth recognising as a choice you are making rather than a fact of the industry.

Where it shows up

What being open actually buys, layer by layer

The other model

The global OEMs did not arrive at proprietary design by accident

A tier-one server is a standard x86 machine surrounded by decisions that make it theirs. The drive carrier is a shape you cannot buy elsewhere. The drive inside it may refuse to report health unless it carries their firmware. The RAID controller writes a layout their tools read. The management processor is capable, and the features you actually wanted — remote console, virtual media, the API — sit behind a licence tier bought per server. Memory, risers and power supplies are keyed or qualified so that the catalogue part will not do.

None of that is required to build a reliable server. It is required to make the server the beginning of a relationship rather than the end of a purchase. The engineering is real and often excellent; the design around it is commercial.

The cost shows up later, which is the point of it. It shows up when a drive fails in year four and the only source is the vendor at the vendor's price. When the support renewal is quoted against an estate that cannot be maintained any other way. When firmware you need to close a security advisory is behind an entitlement that has lapsed. And when end-of-support arrives on the vendor's calendar rather than on the machine's, and a fleet that still works becomes a fleet that must be replaced.

Where the money goes

The same machine, two commercial models

Not a claim that one is always right. A claim that the difference is decided at specification and paid for over five years.

The five-year view

How the position changes between signature and renewal

The arithmetic that decides whether a renewal is a negotiation or a formality.

Due diligence

Questions worth asking any vendor, including us

We answer these about ourselves further down the page. They are here because they are the questions we would ask, and because a page arguing for open standards should be willing to be measured by them.

Procurement

Why open stacks are easier to evidence in a tender

A public-sector tender asks what a system is made of, where it was made, and who can support it. Every one of those questions is easier to answer about a machine built from catalogue parts running published software than about an appliance whose bill of materials is a trade secret.

It matters after the award too. Component-level traceability is a documentation exercise when the components are nameable, and an impossibility when they are not. The same is true of the support question: an estate that more than one organisation could maintain is an estate a buyer can keep maintained, which is the thing the clause is actually for.

This is not an argument that open always wins a tender. Where a specification names a product, it names a product. It is an argument that the open answer is the one you can evidence quickly, and in procurement the speed of evidence is often the difference.

The honest version

What open standards cost you

A page that only lists advantages is marketing. These are the trades, and they are real — we run an estate on this stack and pay them.

How we work

What we do so the option stays open

Where to look next

The open stack, page by page

The argument, made concrete.